Look around the world of beverages, and you will often find that tea and coffee are among the world leaders. People love caffeinated beverages and love the idea of a nice, warm beverage that they can enjoy. However, one form of tea that is becoming increasingly popular today is known as kombucha.
This form of sweetened tea has become increasingly popular among people who are looking for a high-class beverage to enjoy. The actual creation of kombucha is the result of a fermented, effervescent black or green tea that is then sweetened using various different properties.
The tea has a huge following across Asian and Eastern European cultures, and that is spreading. As more people find kombucha to be a sweeter alternative to other still beverages, it has become more and more popular. The fact it is a cold tea means that some who have never tried a cold tea before will be uncertain about how much they would enjoy kombucha.
However, if you look at the market today, it is easy to see why kombucha has grown so much. As more and more competitors get involved in making kombucha, more options are on the market. And as more options on the market appear, more people want to look closely at the product and try it out for themselves.
Who, though, are the biggest consumers of kombucha if you look at various nations?
Where in the world are you most likely to find major brands of kombucha?
The rise of kombucha in Asia
If you look across Asia, then it is easy to find kombucha in just about every major nation. The likes of India, Japan, China, Vietnam, and Malaysia all have massive (and growing) kombucha markets. Popular brands include the likes of Niangmeipu and Buchi. These have become extremely popular for many people who are looking for something a little bit different. Each brand has its own distinctive taste profile, too, which further adds to how enjoyable kombucha can be for Asians.
Given the cultural variety from nation to nation, though, it is increasingly common to find that one nations version of kombucha can taste very different to the next.
Growing across Europe
It is now common to find kombucha on sale in Europe, and it can normally be found in brands like Pronatura and Yogi Tea. These have become very popular and are seen in countries ranging from France and Spain to Germany. It is also very common in Eastern Europe, and this is in part where many travelling Europeans will try out kombucha for the first time.
It is for this reason, then, that you can find yourself dealing with a very particular part of the continent. In the more western nations kombucha is growing but it is not as popular as it is in eastern parts of the continent. Compare the sales of kombucha in, say, former Yugoslavian countries or nations like Turkey and Bulgaria, compared to nations like Belgium and the Netherlands, and kombucha sales are typically a lot less common.
Coming to America
The United States is beginning to see more and more kombucha products on sale, primary the likes of Strappa Live and B-Tea. These are very commonly found on supermarket shelves in the USA, or can be found in online vendors with ease.
The USA has a fascination with new tea products, and the fact that it has such a sweet taste means that many see it as the ideal choice to less sweetened options such as good old green tea. For that reason, then, America is beginning to become a hub of the English-speaking world that enjoy kombucha. Canada, too, has a growing interest in the kombucha market.
Rising in Britain
The British, too, are big lovers of kombucha these days. It is more and more popular today as many Eastern European and Asian nations have large numbers of ex-pats living within these countries. Even those who are perhaps a new generation of people from these countries will retain their love of kombucha purely as it is passed down to them from older family members.
As such, it is not a surprise to see many British people drinking kombucha today. As a group of nations with a long history of loving tea, this should be no surprise to anyone.
The largest users of this popular tea drink, then, are typically Eastern European and Asian nations. However, English-speaking nations – including Australia – are beginning to sell more and more products that follow the same traits as traditional kombucha.